Sustainability in business is often defined as managing the triple bottom line - a process by which companies manage their financial, social and environmental risks, obligations and opportunities. Most of ITAD Technologies clients not only recycle with us, but use us as consultants for a long term sustainability model. We do this by creating a "green" strategy aimed toward the natural environment and taking into consideration every dimension of how a business operates in the social, cultural, and economic environment. These three impacts are sometimes referred to as profits, people and planet.

Implementing sustainable business practices may also have a positive effect on profits and a firm's financial 'bottom line'. At first look, this challenge might make many corporate executives cringe. However, during a time where environmental awareness is popular, green strategies are likely to be embraced by employees, consumers, and other stakeholders. In fact, according to many studies, a positive correlation exists between environmental performance and economic performance.